In this day and age, I’m often introduced to people via email. An email introduction from someone I know and respect holds a lot of weight, and on any given business day I’ll get a few random email introductions to new people.

There are lots of things you need to do right in an email introduction: have a great email subject line, introduce yourself quickly, make a clear request, blind cc: the person who introduced you (so that person doesn’t get all of the unnecessary replies), among others. The way you present yourself in that initial email leaves a lasting impression, so it’s important to think through your first interaction.